results / driven / communication

xp2r communications

XP2R Communications is a specialist PR and communications agency, providing strategic support across the automotive and motorsport sectors. Working to help tell powerful stories on a global stage, our team supports teams, drivers, manufacturers and brands from product launches and race weekends to on-going media support and season-long campaigns.

Driven by a genuine passion for storytelling, we work to deliver intelligent, results-driven communications which are bespoke to each client. We offer diverse and tailored approaches to PR, aimed at helping elevate and amplify news, performances and achievements to new audiences, while acting as an extension to a brand or personality.

Driven by Communication.

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Automotive storytelling & brand communications

Motorsport PR, team & driver activations

Media relations & press office management

Product launches & event coordination

Social media management & content creation

Crisis communication

Who we are

Founded by automotive PR specialist Dave Eden, XP2R Communications now works with a carefully curated team of knowledgeable PR, communications and brand experts actively representing clients in the UK, Europe, USA, Middle East and Australia, and hold a comprehensive media contacts list across the automotive industry. The wide-ranging skills and experience across the automotive and motorsport industries ensure we can provide a tailored and relevant level of support.

We have established ourselves in the industry creating lasting impressions through print, digital, social and broadcast media, supporting clients on their journeys to achieving goals on a global stage.

Highlighting achievements, finding the interesting hook to create a lasting impact, and engaging with audiences through genuine content. We ask questions to identify what makes a story different, understand how it is unique, and answer the ‘so what?’ question.

XP2R Communications was set up with a focus on helping people, teams & brands tell stories.

Helping Drive Brands Forward

XP2R Communications works alongside, has supported, and regularly collaborates with a variety of household brands, teams and personalities across the automotive and motorsport industries. Our team boasts the knowledge and experience gained from global launches, major and boutique OEM activities and handling of brand & product strategy.

Our activations have covered launch events, global PR and communications support, racing campaigns and delivering headlines across global events – both on project- and on-going content and communications strategies.

Services

XP2R Communications are specialists in the creation of timely, engaging content for the automotive and motorsport industries.

From full race-weekend PR to on-site event support, our team delivers reliable, detail-driven communications — so you can focus on performance while we handle your story.

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Automotive storytelling
& communications

Driving connection and engagement through on-brand messaging

Social media
management

Content that connects and converts

Motorsport PR, team
& driver activations

Ensuring teams and drivers are visible when it matters most

Brand & creative
strategy

Creating smart strategies to build strong identities

Product launches
& event coordination

Delivering moments that make an impact

Media relations &
press office management

Comprehensive and capable professional media contact

Content creation
& direction

Turning race weekends into long-tail media assets

Turning race weekends into long-term media assets

Lifestyle
communications

Making automotive culture the topic of conversation

With a focus on wider cultures and communities as the topic of conversation

On-event &
remote support

Providing support on the ground to deliver results

Media training
& workshops

Turning spokespeople into storytellers

Crisis
management

Control the story, no matter the situation

Beyond PR

XP2R Communications offers full creative support through a network of world-class professionals.

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Photography & videography

Graphic design & branding

Programme development content capture
& campaign assets

Copywriting

Website design, development & management

We deliver cohesive storytelling across every platform —— visual, digital, and editorial.

We’ve partnered with XP2R since they launched and have trusted them with our communications ever since. From major endurance and GT3 events to our collaboration with Manthey — and across our Australian programme — they’ve played an important role in building our team identity and supporting us on the global stage. A reliable, capable team who consistently deliver.
— EMA Motorsport
Porsche customer racing team, 2023 & 2025 DTM champions, 2024 24 Hours of Le Mans & 2024 Bathurst 12 Hours winners
As a company built on storytelling, we understand the power of a clear and compelling narrative. XP2R Communications has helped us turn our storytelling expertise inward, enabling us to clearly articulate who we are as a business. Dave and his team worked creatively within our industry constraints to develop a compelling and authentic narrative about our brand, and highlighting our real assets - the people.
— KLH Brand Advocates

Specialists in the art of storytelling
XP2R Communications have played an important role in my racing over the past few years, providing race weekend support that allows me to stay focused on driving. With social media now such a key part of motorsport, there’s real interest in what’s happening throughout a weekend. It’s a huge help knowing that content is being shared professionally, working closely with my sponsors and race team, and that everything is in safe hands.
— Jonny Adam
Double 24 Hours of Le Mans winner & four-time British GT champion
We’ve trusted Dave and the team at XP2R since our inception in 2020, growing together as a team and securing race wins across Europe and the Middle East. We have always operated very much as a family, and their consistent support and high-quality creative content—both on race weekends and throughout the season—have been instrumental in building and strengthening our brand as we continue to grow.
— 2 Seas Motorsport
2025 British GT & GTWC Endurance Gold Cup champions
We have worked with Dave and the XP2R team since they first set up, having previously worked together helping provide logistics. They really ‘got’ who we are, our story and who we are. From there, we have trusted them with our brand and all elements of PR and comms without any hesitation. After six years, they have become an important extension of our team, having helped us navigate all areas around communications and wider marketing requirements across print and online, protecting and building our brand as we have expanded into new markets and sectors.
— Bespoke Handling
Specialists in global logistics solutions & relocation for automotive & motorsport